Homepage Forums Career & Academia Understanding the market for my startup Reply To: Understanding the market for my startup

  • Vincent J. Gerner

    March 15, 2021 at 9:14 pm
    434 Coins
    102 Gems
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    Something that I would recommend in this case is a supervised study.

    You need to create small groups. Segments based on your product. Since you say it’s a home security system, I would say diving demograph. Ages, gender, this would help you gain much needed insights. Randomly picking people and distributing your product is of no use.

    Technology needs more insight. Who are to likely buy, how comfortable are they using it, what are their leading concerns. If everything they say about your product is positive, unfortunately it’s no good. Criticism is something that makes sure your test subjects are actually taking your product seriously.

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