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  • Understanding the market for my startup

  • Dhritiman Roy

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    March 15, 2021 at 8:07 pm
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    Good morning everyone,

    I and my team are working on a small startup idea. We have so far done some research on the market, to establish if the solution we’re aiming to provide is something people are looking for or not.

    Can you folks help me with ideas on how to test the product (ours) with potential customers without the fear of leaking and/or biased report?

    It is an AI powered home security system.

  • Vincent J. Gerner

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    March 15, 2021 at 9:14 pm
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    Something that I would recommend in this case is a supervised study.

    You need to create small groups. Segments based on your product. Since you say it’s a home security system, I would say diving demograph. Ages, gender, this would help you gain much needed insights. Randomly picking people and distributing your product is of no use.

    Technology needs more insight. Who are to likely buy, how comfortable are they using it, what are their leading concerns. If everything they say about your product is positive, unfortunately it’s no good. Criticism is something that makes sure your test subjects are actually taking your product seriously.

    • Dhritiman Roy

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      March 15, 2021 at 9:31 pm
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      How do I make sure there’s no leak about the product?

      • Vincent J. Gerner

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        March 15, 2021 at 9:54 pm
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        Shouldn’t be a big issue since it’s AI based. Your algorithm won’t be in the hardware. Correct me if I am wrong.

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